Hello. We're WiteKite, specialists in sports, event and place branding.


Since 2003, WiteKite has worked to develop niche skills to create engaging brands for major sporting, event and destination clients.


Over time, our team has grown and so has our client list. From our main studio in Sydney, we've worked across the globe on major event and sporting brands from cultural events to World Cups and we’re busy continuing to create icons not only in events and sports but also in place and personality branding as well as many other sectors.


We are totally focussed on working closely with our clients to produce world-class design solutions that achieve results that work for both project and brand.


Like helping Australia host the AFC Asian Cup.


Or branding multiple Rugby World Cups – 2003 Australia, 2007 France, 2011 New Zealand and 2015 England.


Delivering the Cricket World Cup 2011 brand to millions of fans across India, Bangladesh, Sri Lanka and the world.


Unifying and revitalising the entire NRL brand.


Developing Licensing Artpacks and product ranges for events, sports and places around the world from the Sydney Opera House to Wimbledon, the Australian Open, FIFA World Cups and The Peak in Hong Kong.


And helping to host and stage the FIFA Congress in Sydney.


We aspire to remain a small core team; nimble and accountable - supported by an army of highly specialised consultants and partners that assist on specific project needs.

That's our story. We'd love to hear from you if you think we might be able to help, or if you want to join us.

+61 2 9904 0099 / studio@witekite.com
Level 1, 9-11 Grosvenor Street, Neutral Bay, NSW 2089, Australia



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WiteKite worked with the Sydney Opera House Licensing agent to design, develop and produce a full range of merchandise for the Sydney Opera House Stores. We delivered all the product ideas and designs as well as a range plan, licensing artpack, all the packaging and instore graphics.

Creating and delivering brand and design work for licensing programs is one of our areas expertise.


We had been fortunate to work with FIFA on Licensing Artpacks and the Women’s World Cup in Germany 2011. We were thrilled to be given the opportunity to develop and deliver all the event branding, dressing and collateral for the FIFA Congress at Sydney Opera House and Hordern Pavilion. It was great to be able to show the world leaders in football the capability of Australians to deliver world-class events from all aspects, including event branding and design.


WiteKite is an independent Pty Ltd company registered in the state of New South Wales, Australia. ABN number: 81 145 941 064. Our registered address is: Level 1, 9-11 Grosvenor Street, Neutral Bay, NSW 2089


This privacy policy sets out how WiteKite Pty Ltd uses and protects any information that you give WiteKite when you use this website.

WiteKite is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. WiteKite may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Thank you.

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“I’m thrilled with the brand that you guys pulled together. The Graphics look amazing throughout broadcast, stadiums and cities. One of the highlights for me of the Tournament. Well done!” Paul Granzka, General Manager, Commercial & Marketing

We are totally focussed on working closely with our clients to produce world-class design solutions that achieve results that work for both project and brand.







“We are ready to fly! Your branding is stunning.” Martin Snedden, CEO, RWC 2011.

Since 2001 we have been honoured to work with the IRB, RWC Ltd and IMG to deliver the event branding for four consecutive Rugby World Cup Tournaments. Working with our client and friends we constantly strived to build the brand and add layers to help create recognition, strength and value. To see how the brand has blossomed over this time and the position it now commands on the world sporting and brand stage is one of our greatest achievements.


“My name is Karen and I live in Mumbai, India… a Cricket Crazy Country!
I read online that the current logo was designed by your firm. I think it is gorgeous, vibrant and absolutely captures the essence of the World Cup! I have attached a picture of a cake I did yesterday for a cricket crazy seven year old friend. Thanks for the inspiration!”Karen

After an intensive research and concept development process WiteKite won the pitch to work with the ICC team to create the CWC 2011 event brand and identity. In the four years leading up to the event we delivered all branding guidelines and assets including look & feel, mascot, broadcast graphics and animation packages, commercial branding, licensing and all venue dressing. To see this brand come to life in a country that is literally crazy about cricket was one of the most rewarding and challenging projects we have ever worked on.


“I was very impressed with your recommendations. The brand is in good hands.” Ian Elliott, ARL Commissioner

Working closely with the ARL Commission in 2011 we were given the opportunity to help recraft the Rugby League brand from grassroots to elite levels, governance and State Leagues. We worked across every part of the brand to help galvanise the business under one brand in which each piece worked together whilst retaining its own purpose and equity. It was one of the most amazing experiences to see an entire sport/code bind together and embrace the new strategy to help deliver the new era of Rugby League in Australia. WiteKite remains part of their NRL brand and marketing team, constantly striving to improve and strengthen this great brand.